Facebook groups

An occasional correspondent pointed me towards a Facebook group about a private liberal arts college in Pennsylvania. The group is set up by students of the college, and its primary aim seems to be to condemn the intelligence of those that haven't heard of it. Consider copy-pasted demo below:

Idiot: So, where do you go to school?
F&M student: F&M.
Idiot: Haha, never heard of it.
F&M student: Franklin & Marshall?! It's a liberal arts college in Lancaster...?
Idiot: Ohh, like Millersville?
F&M student: NO. Whatever, man. It's cool, you wouldn't have gotten into F&M anyway.

And that is the cinching argument: those that haven't heard of the college will not get in. It's true, too: they shall be tellingly left out... on account of not having applied. It is difficult to apply to colleges one has not heard of.

I spent the most intellectually rich five years of my relatively short life in one of the best liberal arts departments of Asia, and there are (educated) people in my state that haven't heard of it. So I feel for the students of F&M, which is doubtless an excellent institution. But the sweeping generalised arrogant condescension of a lot of Facebook groups bother me sometimes. "It's not MY fault what you said can be misconstrued as a sexual inneduendo" is quirky, but "You haven't heard of my small private American north-east coast college? You're an idiot!" pushes all my buttons. Normativity, much?

P.S: I'm considering asking our Caucasian American departmental chair if she has heard of JU. And if she hasn't...